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Don’t be chicken!

Don’t be chicken!

Investing a small percentage to do it right is the principle behind outsourcing medical billing. If you’re “chicken” about this concept, read on….

At 65 years old, a Kentucky man received his first social security check of $99. He was broke, owned a small house and a beat up car. He made a decision that things had to change. His friends used to rave about his chicken recipe. The fact that this was the only novel idea he ever had, he decided to act upon it.

He left Kentucky and started his travels to different US states to sell his idea. He struggled convincing anyone to buy his chicken and received well over 1000 rejections. He lacked sales expertise and business training and he simply wasn’t scalable…he was a “one man show”. Then he came up with a different plan…

He would tell restaurant owners that he had a chicken recipe which people liked and he was ready to give it to them for free, in return for a small percentage of the items sold.

He soon received his first “Yes”. With that one success, Colonel Hartland Sanders changed the eating habits of the whole world with Kentucky Fried Chicken, popularly known today as KFC. Giving up a percentage was his defining moment. Today, KFC is the world’s second-largest restaurant chain after MacDonald’s and has almost 20,000 locations globally in 123 countries.

If you are interested in finding out if outsourcing is for you, please email me at for your FREE Cost/ Benefit Analysis performed on your billing process.